🧭 Mission

Our purpose is to do what and for whom?

Applica exists to become a leading full-cycle growth partner for digital app owners.

🔭 Vision

Applica is an award-winning team of growth experts who provide customized services for B2C mobile apps in the categories where we have the most expertise.

What industry do we dominate?

B2C web and mobile subscription-based applications.

What do our partners associate with Applica?

• Fast-paced, modern, and innovative: An agile, quick-moving team delivers results in a dynamic environment.
• Experienced and scientific: Proven records, best practices, and frameworks for growth optimization.
• Collaborative and results-driven: True extension of a client’s team with a pro-active and impactful work ethic.
• Anti-bureaucratic and approachable: A team that cuts through unnecessary complexity while remaining the most friendly.

⚖️ Values

Responsibility

We move with urgency, pro-activity, and focus. Our clients entrust us with their data, money, and growth. It matters when we mess up, miss a deadline, or slow down.

We take that responsibility seriously. It relates to small or big tasks, internal communication, or meetings with a client. Accesses, requests, long-term goals, any aspect of our work—our commitment to excellence never wavers.

What does it look like practically?

• If we commit to reporting X's question to the client, we will ensure it is done no later than the agreed-upon time. Should the client have to reach out to us for an update, this is a significant red flag and a direct violation of the values we uphold.